OUR CORE STRENGHT

STRATEGIC DISTRIBUTION

We specialize in high-velocity retail. By combining advanced logistics with deep marketplace expertise, we ensure your products reach the right customers at the right time. Our streamlined processes allow for rapid scaling and consistent brand representation across all major European platforms.

Bavaria, Germany

Consumer Electronics & IT

High-end hardware and essential accessories. Expertly navigating rapid product cycles and technical market demands.

Beauty & Personal Care

Reliable distribution of premium cosmetics and daily care brands, ensuring consistent availability and brand integrity.

Toys & Family

Engaging the next generation with a diverse range of toys and educational products for the European market.

Specialized Sourcing

Looking for something specific? Our agile team specializes in sourcing high-demand good across various industries.

Why us ?

Fast Market Entry

We specialize in rapid product launches on major EU marketplaces, ensuring immediate visibility for your brands.

Professional Logistics

Our streamlined supply chain management guarantees efficient handling, from procurement to the final customer.

Sustainable Growth

We focus on long-term partnerships and price stability to protect and grow your brand´s reputation.

Expand Your Reach with Bauer & Appel Group

We are constantly looking for reliable manufacturers and specialized wholesalers to expand our portfolio. If you are looking for a professional distribution partner in the heart of Europe, let´s talk.

Get in Touch

Fabian Appel

B.A. E-Commerce & Digital Marketing
Multi-Channel Marketing, Global Sourcing, Digital Infrastructure

Ben Bauer

B.A. E-Commerce & Digital Marketing
Finance, Logistics, Warehousing, Tax & Compliance, Administration

2026 Bauer & Appel Group.
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Legal Notice / Imprint

Bauer & Appel GroupRepresented by: Ben Bauer & Fabian AppelAddress: Hauptstraße 20063872 HeimbuchenthalGermanyContact: Phone: +49 176 56970930Email: [email protected]VAT ID (USt-IdNr.): DE359577912Dispute Resolution: The European Commission provides a platform for online dispute resolution (ODR): https://ec.europa.eu/consumers/odr. We are neither obligated nor willing to participate in dispute resolution proceedings before a consumer arbitration board.

Privacy Policy / Datenschutzerklärung

1. Data Protection at a Glance
The operator of this website takes the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations (GDPR) and this Privacy Policy.2. Responsible Controller
The responsible party for data processing on this website is:
Bauer Ben, Appel Fabian Cop4Retail GbR
Hauptstraße 200
63872 Heimbuchenthal
Germany
Email: [email protected]3. Data Collection on our WebsiteServer Log Files: When you visit our site, the provider (Carrd Inc.) automatically collects and stores information that your browser transmits to us (IP address, time, browser type, etc.). This is necessary for the technical display and security of the website (Art. 6 (1) lit. f GDPR).Contacting us: If you send us an email or use a contact form, the data you provide will be stored for the purpose of processing the inquiry (Art. 6 (1) lit. b GDPR).4. Third-Party Hosting (Carrd)
Our website is hosted by Carrd (Carrd Inc., 231 Public Square Suite 300, Franklin, TN 37064, USA). For the purpose of providing the website, data is transferred to and processed on Carrd's servers in the USA. We have chosen this provider based on our legitimate interest in a functional and professional online presence (Art. 6 (1) lit. f GDPR).5. Your Rights
You have the right at any time to receive information about the origin, recipient, and purpose of your stored personal data free of charge. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this at any time for the future. You also have the right to lodge a complaint with the competent supervisory authority.